In 2018, SWACO introduced its Recycle Right: Make a Difference education campaign to encourage recycling and teach the right way to do it. We created the campaign following a survey showing people want to recycle but get confused about which items are accepted and which ones are not. The campaign employs social media, TV advertising, direct mail, email messages, magnets with Recycle Right messaging and a dedicated website to educate people about the importance of recycling correctly.
Much of the campaign is done in partnership with municipalities in Franklin County, including Jackson Township, villages like Norwich and Urbancrest, and cities such as Hilliard, Grove City, Worthington and Upper Arlington. We give them tools, resources and information about recycling, which they in turn share with their residents. In the past two years, we have worked with 8 municipalities, reaching nearly 60,000 households with the Recycle Right message. We’re excited to announce that seven more communities are participating in the campaign, giving us the opportunity to connect with thousands more households.
We thank these communities for supporting the Recycle Right: Make a Difference campaign. Together, we can easily and relatively quickly divert much of the waste we’re sending to the landfill each year through recycling.
As a reminder, Franklin County’s residential recycling program currently accepts five material types for household recycling:
While it’s important for you to recycle, it’s also important to Recycle Right. By taking just a few minutes to recycle the right way, you help reduce pollution, contribute to cleaner water, conserve limited natural resources, support our economy and reduce central Ohio’s reliance on landfills.