There are many factors that can impact a business striving to achieve zero waste goals and meet sustainability initiatives. One area often overlooked is assessing product packaging. SWACO spoke with Suzy Kramer from Welch Packaging to help uncover the benefits of package redesign.
When is the right time to contact a packaging expert?
SK: At the planning stage. We're experts in creating packaging. We can be a resource for helping to make sure your product will ship with the least amount of packaging needed.
If you evaluate a business’ packaging and recommend changes that reduce overall size by one inch, why would a company take the time to make such a small change?
SK: Minor packaging changes can have a huge impact. That one inch can lead to more products in a case, or more cases on a pallet, or more pallets in a truck. It can be a significant change and worth the effort. Plus, we see things you may not. For example, we want to produce a pure corrugated package. This means it is 100% recyclable. Our team looks for innovative ways to remove plastic packaging and Styrofoam and replace it with corrugated which makes it easier for a consumer to recycle all the material.
Recycling corrugated is much easier than recycling plastic or Styrofoam. It is also great to learn that you’re focused on reducing the overall amount of packaging needed to ship a product. Working with companies to make a minor change that leads to a huge impact over time does make an impact on a business striving to improve their sustainability goals.
SK: Exactly! When companies incorporate corrugated box design solutions at the product development stage, it lays the foundation for providing a product with the least amount of packaging that is also 100% recyclable. Packaging design is best when using corrugated materials to protect the product, maximize cubing the pallet, and maximize the shipping trailer properly.
To have a free packaging audit conducted by Welch Packaging, contact Suzy Kramer at