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In October, SWACO partnered with the city of Columbus and Norwich Township to expand the “Recycle Right” program into those communities. Information and materials were mailed to all Norwich Township residents and 5,000 Columbus residents. Additional Columbus residents will receive the information as the campaign progresses in 2019.
Launched in early 2018, Recycle Right is focused on teaching residents the proper ways to recycle and reminds them about the materials that can and cannot be recycled through Franklin County’s curbside and drop-off recycling programs. The expansion into Columbus and Norwich Township will help SWACO reach its goal of increasing the county’s waste diversion rate from 46 percent to over 50 percent by the end of 2020.
Throwing Out Bad Habits
Before the Recycle Right pilot program was launched in Grove City, Urbancrest and Jackson Township earlier this year, SWACO conducted a survey of Franklin County residents, which showed that many of them were confused about what they could put in their curbside recycling bins. Following the Recycle Right program, a survey of Grove City residents participating in the program showed they not only increased their knowledge about recycling, they also recycled more items!
SWACO’s Recycle Right educational materials make it clear and easy to remember what can and cannot be placed in the curbside recycling bin:
Spreading the Word
To date, 50,000 households in Franklin County have received Recycle Right materials, and SWACO will be launching a marketing campaign that will include social media, informational materials, magnet reminders and a robust schedule of television ads. SWACO will also launch a new educational microsite with a recycling and reuse search tool and interactive quiz later this month. The site and tools will be accessible from www.swaco.org.