As an organization's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy.
Redesigned in 2016, SWACO's logo represents:
- A color palette which is fresh and bold.
- Uses blue and green as primary logo colors because of their association with recycling, sustainability and the environment.
- The transition from blue to green in the ‘A’ connotes change.
- The orange arrow gives a nod to the recycling triangle.
- The arrow faces downward to draw attention to our new tagline From Waste to Resources.
- This tagline better encompasses all that SWACO does now and seeks to do in the future.
In 2025, SWACO completed a brand refresh to better align with industry standards, clarify messaging and expand the color palette.
SWACO partners are invited to download the high resolution logos.
The logo must be used in accordance with the Brand Style Guidelines available here.
Microbrands
SWACO utilizes several microbrands which were strategically created to enhance public education, outreach and behavior change. As of 2026, here is a list of those brands and available resources:
Let's Make a Difference for Central Ohio. Help Increase Landfill Diversion Rates.
SWACO proudly sponsors Recycle Right, Make a Difference – a community-wide residential recycling education program throughout Franklin County that helps residents learn best recycling practices so they can take part in making a positive impact. While central Ohio’s rate of recycling exceeds the national average, residents still send over a million tons of material to the Franklin County Sanitary Landfill each year and over half of that material could be diverted – meaning it could have been reused, recycled or even composted instead of being sent to the landfill.
SWACO partners are invited to download a high resolution logo for Recycle Right and brand assets here.
Help Reduce Food Waste in Central Ohio. Share the Campaign.
The Save More Than Food campaign aims to help the Central Ohio region cut its food waste in half by 2030 - and we need your help to get there! This toolkit has the resoruces you need to share the Save More Than Food message and engage your neighbors, co-workers, teachers and friends in food waste reduction.
Download resources from this page to share Save More Than Food today.
Recycling is Great but Reusing and Reducing are Even Better.
Choose to Reuse helps Franklin County residents and families reuse items they already have on hand and reduce their reliance on the county landfill. By making simple changes in the way we consume goods and resources, each of us has the power to make a difference for all of us.
Visit the Choose to Reuse web page for waste-cutting ideas and inspiration.
Questions About the Brand? We've Got You Covered.
Reach out to the Office of Communications with questions or to get help with SWACO's brand. Email [email protected] or call 614-871-5100 and ask for a communications team member.